ARTICLES

How to Hire the Right Cleveland Graphic Designers for the Job

How to Hire the Right Graphic Designers for the Job

When you’re running any kind of business, you’re completely dependent on the web. You might not realize it yet, but you are. The web will help you build a better business. Search engine visibility will get you more sales leads. Social media interactions will build up lasting company–user relationships. Outstanding web design will make your

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Beauty Packaging is a “Spot-On” Brand Disaster

If you have dark facial spots, you are U-G-L-Y… UGLY! That’s the harsh and insensitive perceived statement that the Bremenn Clinical brand makes with its Dark Spot Eraser product packaging showing dark splotches covering a woman’s face. While I’ve seen many successful creative techniques and brand positions, insulting prospective customers isn’t one of them.

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