ARTICLES

small business branding

Strength in Numbers: Small-Business Branding and the Editorial “We”

This September, as always, thousands of first-year college students will receive some startling news: their professors expect them to strip their writing of personal identifiers. How unfair!, they think. Since kindergarten these young men and women have toiled over assignments with titles such as “What I Did Last Summer,” “My Thoughts on the Treaty of

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importance of creative marketing slogans

Make a Catchy Slogan Part of Your Creative Marketing Plan

Have you ever considered the importance a slogan has in branding your company and your creative marketing initiatives? If not, think again. “I’m lovin’ it.” “Just do it.” “Save Money. Live Better.” It doesn’t take much for the average consumer to place these slogans with their respective companies: McDonald’s, Nike and Wal-Mart. That’s because these

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targeted marketing promotions

Targeted Marketing: Promotion Across the Spectrum

At first glance, a beam of light doesn’t look like much. It’s pale. It’s at least somewhat bright. But shine it through a bit of faceted glass and — ping! — that ordinary light splits into its component spectrum, revealing the beautiful colors that were there all along.

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unique niche marketing strategy, affordable cleveland marketing company

Niche Marketing for Small Business

If you’re in a highly competitive market, I have three words of advice for your small business: Identify, Focus, and Communicate. This simple niche marketing strategy is how you’ll survive and prosper amongst the bigger companies that offer the same or similar products or services.

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Cleveland's Best Online Marketing Company

Top Three Benefits of Hiring an Online Marketing Company

If you have a business, you’re naturally going to want to make sure that it’s seen by as many potential customers as possible. For reasons that range from avoiding crowds to saving time and money, people are making the switch to online shopping. By 2015, it’s estimated that eCommerce sales in the U.S. will top

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