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Creative Marketing Campaigns 2015 Matchup: And Our Winner Is…?

February 19th, 2015

Once again, the Super Bowl has come and gone. The Patriots have won. So now what? The big game may be over, but something else will be here for a little while longer: the commercials.

As we mentioned in our previous post, many people are excited about Super Bowl ads and seeing what creative marketing campaigns companies come up with to promote their products and services. This year’s game brought a good variety to the table. And they’re not gone just yet: many can be seen on regular broadcast TV or on websites such as Youtube and SuperBowl-Commercials.org.

We at Palicor thought it would be fun to post some of our favorite Super Bowl commercials here on our blog. Then we decided that we could do one better by pitting them against each other in head-to-head battles to reveal our #1 favorite. Let the challenge begin!

 
Spoiler Alert! (click to reveal our favorite Super Bowl commercial)

super-bowl-commercial
super-bowl-commercial

Round 1: Doritos’ “When Pigs Fly” vs. Doritos’ “Middle Seat”
Doritos held a contest before the big game and allowed people to vote for their favorite commercial. “When Pigs Fly” and “Middle Seat” were the two concepts that earned a chance to be in the spotlight. Of the two that aired during Super Bowl, we preferred “Middle Seat.” It focused on a man in an airplane trying to control who sits next to him. He uses a bag of Doritos to lure an attractive woman to the adjacent seat. To his surprise, she brings a baby with her. She ends up falling asleep. The man is left talking to the baby and giving him a Dorito. “When Pigs Fly” features a cute kid and his pig.

The Winner: Our true favorite Doritos commercial was “Trouble in the Back Seat”— one that didn’t make the cut. Of the two that aired, we prefer “Middle Seat,” with the baby plot twist and the man saying “When your mom wakes up, can you tell her about me?” Giving a baby a Dorito is probably not a good idea, but we found this ad to be more entertaining than “When Pigs Fly.” (We were happy to see that the pig made it back to the ground safely.)

Round 2: Budweiser’s “Lost Puppy” vs. Bud Light’s “Pac Man”
Budweiser’s “Lost Puppy” is a sequel to last year’s “Puppy Love.” The 30-second spot features the same adorable puppy, who is now lost and trying to find his way back home. Budweiser’s famous Clydesdale horses come to the rescue once again and return him home. Bud Light also did a type of sequel to last year’s “Whatever’s Next” ad in which a man played ping-pong with Arnold Schwarzenegger. This year, the company created a real-life game of Pac Man.

The Winner: The commercial that stole our hearts for Round 2 is the “Lost Puppy” spot that highlights a Clydesdale-and-puppy friendship and shows the puppy being welcomed home to his owner’s loving arms.

Round 3: Dodge’s “Wisdom” vs. BMW’s “Newfangled Idea”
Dodge and BMW were both pretty clever this year. Dodge’s ad showcases people around 100 years old sharing their wisdom and what they have learned in a century of living. Their use of the familiar phrase “respect your elders” makes the advice of these older people seem all the more important. BMW’s commercial starts with a clip from a 1990s ad and then ties in the same concept where Katie Couric and Bryant Gumbel don’t understand how the product works.

The Winner: Dodge comes out as the winner of this round thanks to their clever use of 100-year-olds to mark 100 years of Dodge.

Round 4: Snickers vs. TurboTax
Snickers stuck to the classic “You’re not you when you’re hungry” slogan that they’ve used in several previous commercials. For this year’s Super Bowl, they doctored a scene from The Brady Bunch, substituting Danny “Machete” Trejo for Marcia and Steve Buscemi for Jan. Obviously, neither “girl” is herself because she’s hungry. It’s a great creative marketing idea, but Snickers has done the same pitch in a majority of their commercials for the past couple of years.

The Winner: TurboTax, which went above and beyond and re-created the Boston Tea Party for their Super Bowl commercial. While the colonists are dumping tea into the harbor, the British come up in a boat to calm them down by explaining that it’s free to file your taxes with TurboTax.

After the knockout rounds, we are left with four finalists:

“Middle Seat” by Doritos
“Lost Puppy” by Budweiser
“Wisdom” by Dodge
“Boston Tea Party” by TurboTax

Palicor’s favorite commercial from this year’s Super Bowl is…TurboTax’s “Boston Tea Party.” This company did the best job of both coming up with an original and creative idea and showcasing their product. They were able to find a good balance between highlighting their software’s features and making the explanation fun to watch. The result was a killer commercial.

What about you? Which Super Bowl pitch was your favorite?



Written by: Carol Palichleb

President and Chief Information Officer,
Palicor Communications



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