November 18th, 2014
I’ll never know the problems that Cheryl might have caused me because I severed that friendship — just as you should do if you find bad linking relationships to your website.
Every business should want good-quality links to its online content. These legitimize a website and have the potential to boost its search engine rankings. In other words, search engines perceive links as testimonials. You may be surprised to learn, however, that not all links are created equal. Connections from a bad website can affect your business as negatively as a vocal and displeased customer. That’s why I recently had a flashback to my Cheryl days when I discovered the suspicious inbound links pointing to the website of one of my customers.
Of the 267 total Web links to the site — not that many, by the way — 187 were from one source, and a risky one at that. These links were from “the wrong crowd” and their bad influence could have damaged my client’s business and domain. The client knew nothing about these links nor how they were established.
What do risky inbound links look like?
You should stay clear of inbound links that have the combined attributes of unrelated content, low page rank, and low domain authority. These are the common characteristics of website links that have been purchased. In brief:
What should you do about bad links to your website?
The best way to boost your website’s page rank and domain authority and get good search rankings is to systematically publish rich, relevant content on- and off-site. Establish Internet relationships with trusted individuals just as you would in person with a neighboring business. Obtain links from reputable websites. Get rid of links from bad websites by contacting site administrators. And don’t buy links to your website, no matter how inexpensive and tempting!
It takes time to create the Web presence needed to compete online. It doesn’t happen overnight. Give it time. To get advice from one of our professionals, contact us today for a free website and link analysis.
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