ARTICLES

importance of creative marketing slogans

Make a Catchy Slogan Part of Your Creative Marketing Plan

Have you ever considered the importance a slogan has in branding your company and your creative marketing initiatives? If not, think again. “I’m lovin’ it.” “Just do it.” “Save Money. Live Better.” It doesn’t take much for the average consumer to place these slogans with their respective companies: McDonald’s, Nike and Wal-Mart. That’s because these

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targeted marketing promotions

Targeted Marketing: Promotion Across the Spectrum

At first glance, a beam of light doesn’t look like much. It’s pale. It’s at least somewhat bright. But shine it through a bit of faceted glass and — ping! — that ordinary light splits into its component spectrum, revealing the beautiful colors that were there all along.

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How to Hire the Right Cleveland Graphic Designers for the Job

How to Hire the Right Graphic Designers for the Job

When you’re running any kind of business, you’re completely dependent on the web. You might not realize it yet, but you are. The web will help you build a better business. Search engine visibility will get you more sales leads. Social media interactions will build up lasting company–user relationships. Outstanding web design will make your

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Business Branding: Its Place in the Pumpkin Patch

In the Peanuts comic strip, Charlie Brown’s friend Linus sits alone in a garden every Halloween waiting for a mythical gift-giver called the Great Pumpkin. Oblivious to his friends’ jeers, Linus declares that he will succeed eventually: it’s just a matter of finding a pumpkin patch that’s “sincere enough.”

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Custom Logo Design: What Type of Mark Is Right for Your Small Business?

Marks that identify a business, a product, or a service can be classified into about five different categories: Symbols, Pictographs, Letter Marks, Logos, and Combination Marks. The public, in general, doesn’t distinguish between them – instead, they refer to them in the aggregate as “logo designs” or “custom logo designs.”

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