case studies

   

"VALUE ADDED" MARKETING CAMPAIGN
Restorer Salon Air Cleaner

The Restorer Salon Air Cleaner is a commercial air cleaner that is sold to the beauty industry and primarily in the U.S. market. The air cleaner is diverse because it has multiple filter options that allow it to be marketed to many niche audiences. The Salon Air Cleaner's filter features a proprietary bulk charcoal filter that "adsorbs" (not "absorbs") the toxic chemical odors caused by hair straightening and nail treatment processes. Long-term exposure to these toxins may pose a health risk for stylists. The odors are unpleasant to salon customers.

Business Objective:
We were challenged with an objective to create a promotional campaign that added value to the air cleaner product without discounting the price.

Our Solution:
We created a marketing campaign and strategy that supported customer care and a healthier, more pleasant salon environment. The campaign helped salons increase their customer base through improved client retention and increased referrals.

 

WHAT WE DID:

  • MARKETING CAMPAIGN AND STRATEGY
  • RESEARCH
  • CREATIVE SERVICES
  • WEBSITE DESIGN AND DEVELOPMENT

2nd Man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency. By 1989, she established her own business, serving major manufacturers of polymer products, paper products and more. Most recently, she has helped to lead an international direct-sales manufacturer, among others, successfully into advanced marketing strategies and technologies.

place image 2nd one
Carol Palichleb

3rd man

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.

place image 3rd one
Carol Palichleb

4th man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency. By 1989, she established her own business, serving major manufacturers of polymer products, paper products and more. Most recently, she has helped to lead an international direct-sales manufacturer, among others, successfully into advanced marketing strategies and technologies.

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.

place image 4th one
Carol Palichleb

5th man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency.

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.


Carol Palichleb