case studies

   

BUSINESS DEVELOPMENT
Plus5 Water

The Plus5 water system enhances water naturally and scientifically through its cyclonic action, magnetics, infra red and ceramic patented technologies. The water has a superb taste and it is a great alternative to expensive bottled water. Because its molecular structure is much smaller than regular water, it is refreshing and easily absorbed into the body.

Business Objective:
We were challenged with introducing the product into the U.S. market and establishing benefits that were aligned with the American culture. The project also included creating part numbers, business processes, ordering processes, pricing, testing in the market, recruiting direct sales representatives, demonstration & sales collateral, trade shows, market research, and directly selling the product to consumers.

Our Solution:
We solved our challenge by creating a totally new brand, along with newly identified product benefits. We also developed a direct sales distribution network and income opportunity. After the initial product launch, we created sales materials and launched a companion selling program.

 

WHAT WE DID:

  • BUSINESS DEVELOPMENT
  • BRAND DEVELOPMENT
  • MARKETING CAMPAIGN AND STRATEGY
  • CREATIVE SERVICES
  • WEBSITE DESIGN AND DEVELOPMENT
  • MARKET RESEARCH
  • SALES PRESENTATION MATERIALS

2nd Man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency. By 1989, she established her own business, serving major manufacturers of polymer products, paper products and more. Most recently, she has helped to lead an international direct-sales manufacturer, among others, successfully into advanced marketing strategies and technologies.

place image 2nd one
Carol Palichleb

3rd man

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.

place image 3rd one
Carol Palichleb

4th man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency. By 1989, she established her own business, serving major manufacturers of polymer products, paper products and more. Most recently, she has helped to lead an international direct-sales manufacturer, among others, successfully into advanced marketing strategies and technologies.

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.

place image 4th one
Carol Palichleb

5th man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency.

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.


Carol Palichleb