case studies

   

BUSINESS DEVELOPMENT
Zoe Pet Jet

In 1985, this needle-free insulin jet was recognized by the FDA as a Class II Medical Device. The product has been used to effectively treat and manage diabetes in humans for over 20 years. Reducing the number of needles and syringes in our environment, and offering a needleless insulin injection option to individuals adverse to needles are this product's primary benefits.

Business Objective:
We were challenged with identifying a new market and distribution channel in the U.S. for the needle-free insulin injector. The project included creating part numbers, business processes, ordering processes, pricing, companion selling, and sales collateral.

Our Solution:
We solved our challenge by identifying the pet industry as a viable market because diabetes is prevalent in both dogs and cats, and pet owners are reluctant to use needles on their companion pet.

 

WHAT WE DID:

  • BUSINESS DEVELOPMENT
  • BRAND DEVELOPMENT
  • MARKETING CAMPAIGN AND STRATEGY
  • CREATIVE SERVICES
  • WEBSITE DESIGN AND DEVELOPMENT
  • SALES PRESENTATION MATERIALS

2nd Man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency. By 1989, she established her own business, serving major manufacturers of polymer products, paper products and more. Most recently, she has helped to lead an international direct-sales manufacturer, among others, successfully into advanced marketing strategies and technologies.

place image 2nd one
Carol Palichleb

3rd man

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.

place image 3rd one
Carol Palichleb

4th man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency. By 1989, she established her own business, serving major manufacturers of polymer products, paper products and more. Most recently, she has helped to lead an international direct-sales manufacturer, among others, successfully into advanced marketing strategies and technologies.

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.

place image 4th one
Carol Palichleb

5th man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency.

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.


Carol Palichleb