case studies

   

BRAND DEVELOPMENT
Pure Opportunity

Pure Opportunity is a career-development and wealth-building program for a Cleveland-based direct sales company. The program is designed to motivate sales representatives by setting goals and rewards for achieving these goals. A prestigious Tesla electric car is the ultimate reward for the top distributor.

Business Objective:
We were challenged with giving the existing wealth-building program new life and vitality in the U.S. and Canadian territories.

Our Solution:
We solved our challenge by renaming and rebranding the outdated program as Pure Opportunity. A brighter color palette and crisp graphics supports the excitement of the newly launched program.

 

WHAT WE DID:

  • BRAND DEVELOPMENT
  • CREATIVE SERVICES

2nd Man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency. By 1989, she established her own business, serving major manufacturers of polymer products, paper products and more. Most recently, she has helped to lead an international direct-sales manufacturer, among others, successfully into advanced marketing strategies and technologies.

place image 2nd one
Carol Palichleb

3rd man

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.

place image 3rd one
Carol Palichleb

4th man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency. By 1989, she established her own business, serving major manufacturers of polymer products, paper products and more. Most recently, she has helped to lead an international direct-sales manufacturer, among others, successfully into advanced marketing strategies and technologies.

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.

place image 4th one
Carol Palichleb

5th man

Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency.

At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.


Carol Palichleb