BRAND DEVELOPMENT
Pure Opportunity
Pure Opportunity is a career-development and wealth-building program for a Cleveland-based direct sales company. The program is designed to motivate sales representatives by setting goals and rewards for achieving these goals. A prestigious Tesla electric car is the ultimate reward for the top distributor.
Business Objective:
We were challenged with giving the existing wealth-building program new life and vitality in the U.S. and Canadian territories.
Our Solution:
We solved our challenge by renaming and rebranding the outdated program as Pure Opportunity. A brighter color palette and crisp graphics supports the excitement of the newly launched program.
2nd Man
Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency. By 1989, she established her own business, serving major manufacturers of polymer products, paper products and more. Most recently, she has helped to lead an international direct-sales manufacturer, among others, successfully into advanced marketing strategies and technologies.
3rd man
At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.
4th man
Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency. By 1989, she established her own business, serving major manufacturers of polymer products, paper products and more. Most recently, she has helped to lead an international direct-sales manufacturer, among others, successfully into advanced marketing strategies and technologies.
At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.
5th man
Carol Palichleb began her career in the mid-1980s as a graphic designer/art director at an award-winning Northeast Ohio advertising and marketing agency.
At Palicor, Carol maintains a strong network of professionals in the creative and technical
fields to develop smart, responsible solutions for the clients her company serves.