logo designer

5 Questions You Must Ask Your Logo Designer

June 30th, 2014

Having a logo designed for your business is quick and easy, right? It is easy with the assistance of a reputable and professionally trained logo designer. But it should not be quick. If the service is advertised as being fast – think again.

There’s a good chance this service, which also probably comes with a discount price, is something you want to walk away from.

Unfortunately, we live in a society where someone is always out to make a quick buck or scam someone else. It’s extremely important to research the person you hire. Interview your logo designer and ask them about their process. This will help you separate a professional from an amateur and potentially keep you out of legal trouble.

Yes, legal trouble. Did you know copyright infringement is a common and real issue with logo design? If a font used in a design is not purchased or approved for commercial usage, you may be sued for copyright infringement. This could be detrimental to you and your business. Many business owners are not aware of the serious repercussions of improper font and design usage, unless they have already experienced the challenge of defending their own company in a legal case.

Don’t fret. Purchasing a brand new or updated logo for your business can be a fun venture and help build your brand. With the right logo design professional at your side navigating font selection, they provide you with a snazzy design that not only embodies your business’s branding and identity but also doesn’t land you in court.

Questions to Ask Your Logo Designer
1) Where do you get the fonts that are used in your logo design? Fonts can be for personal or commercial use. As more and more “free” fonts become available on the Internet, it has become increasingly difficult to determine who owns what fonts. It’s best to leave this work to your logo designer. They can purchase a font from a trusted supplier such as Letraset or Adobe Type.
2) Have you ever used clip art as part of a logo? A reputable logo designer will not use clip art in a logo design. Most (if not all) clip art licenses strictly forbid the use of their art in a logo. When you see a logo that looks close to a piece of clip art, it probably is.
3) What precautions do you take to make sure your logo designs do not violate copyright laws? They should have a process already in place and be familiar with the risks involved with using fonts without proper consent.
4) Do you outsource your logo design work? If so, what are your quality standards? Do you supply fonts to your freelancers? If the person or firm you hire to design your logo outsources it is important to know a little bit about the standards their team adheres to. Ask how long they have worked with the individual creating your design, the caliber of their work and if their work will be vetted by the business owner or project lead – before it is presented to a client.
5) How quickly do you design a logo? Logo design is a process. It takes time, and that means more than 24 hours. Beware of people offering so-called 24 hour logo design. Hiring an individual who churns out a design in an unrealistic time frame means you are more likely to run into issues of copyright and design infringement.

Also, keep in mind that each state has its own laws regarding copyright and trademark infringement. It’s helpful to research the laws in your state as they may heavily favor the copyright owner, putting you in a difficult position before a case is even filed against you.

Trust is so important when hiring a logo designer. You want to make sure the person you hire will adhere to the highest ethical standards both as a design professional and as a businessperson. Referrals from business colleagues make great leads when hiring a logo designer. Other options include searching online for logo designers in your area. Just be sure to ask these important questions when considering hiring someone you have not worked with before.

At Palicor Communications we offer logo design, along with many of the common complementary services you will need as a new or established business owner including website design, marketing campaigns and more.

Written by: Carol Palichleb

President and Chief Information Officer,
Palicor Communications

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