Creativity Advertisements

Super Bowl Sunday: The Biggest Day of the Year for Creative Advertising Ideas

January 31st, 2015

It’s that time of year again. That’s right, Super Bowl Sunday is just around the corner! Over the years, this national championship has become a holiday of sorts. People invite their friends and family over to eat and sit around the TV to watch the biggest game of the year.

While plenty of football enthusiasts enjoy watching the game all season long, some of us choose to watch only on Super Bowl Sunday. Why? For us, the excitement is…in the commercials, of course! Even those of us who usually find ads annoying – and channel-surf the moment one appears on TV – look forward to these Super Commercials!

From the heart-warming “Puppy Love” Budweiser commercial to the funny “Goat 4 Sale” Doritos spot, these commercials use a wide variety of themes. Businesses that advertise during the Super Bowl use this time to throw out their most creative advertising ideas to one of the year’s biggest TV audiences. Some companies, such as Doritos, enjoy having a little fun with their customers and go for the humorous approach. Others, such as WeatherTech, like to use their time slot to show prospective customers exactly why they should choose their company. (In WeatherTech’s case, they highlight that they do everything from material sourcing to labor right here in America.)

Creative advertising ideas are key in commercials with such a large audience. Companies want their ads to stand out so that people will remember their product or service long after the big game is over. With Super Bowl commercial airtime at $4.5 million for a 30-second time slot this year (according to Yahoo! Sports), these businesses want to apply their best marketing strategies in order to appeal to the substantial audience.

We can’t wait to see what companies have come up with this year! Stay tuned to this blog for postings highlighting our favorite commercials from this year’s game.

Written by: Carol Palichleb

President and Chief Information Officer,
Palicor Communications

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