internet marketing and promotion advertising

Internet Marketing and Promotion Advertising: How Accurate Is Your Company’s Online Presence?

July 13th, 2014

Everything you find on the Internet is true. Right? NOT! Most people are savvy enough to understand that this statement simply isn’t true. Deciding what to, and what not to believe online is a bit like determining if a telephone call, or a mailed or emailed item, is a scam.

I’m not surprised to find entire websites, even marketing campaigns, that make fun of the inaccuracy of online content. Here are a few things that I have found that are worth sharing and laughing about:

The Onion calls itself, “America’s Finest News Source”– satire news

This State Farm commercial is clever and humorous; my entire family has seen it, so it’s a great way to broach the subject of accurate and truthful online information with the kids claims to be the definitive Internet reference source for urban legends, folklore, myths, rumors, and misinformation

The other day I performed an Internet search on a construction company. Although they didn’t have a website of their own, I found plenty of information about them online – all of it was inaccurate. Several legitimate-looking sites claimed that the construction business was focused on towing trailers and hauling goods on the East Coast of the United States.

The owner was surprised when I presented my findings. I explained that it is difficult to control what other people write about your business on the Internet. The objective behind Internet marketing and promotion advertising is to control what is written online about your business or brand. Creating a website or even a simple Facebook page gives you an opportunity to publish accurate information about your company and the products and services it provides.

These days, having a website is more important than having a business card. Think about it. You can’t give somebody a business card until they meet you face-to-face. Most consumers research a company or product on the Internet prior to making a purchase or deciding to visit a store. In fact, studies show that websites influence consumer purchase decisions over referrals. You may never have the opportunity to personally hand a prospective customer a calling card if they don’t know you exist, your company is misrepresented online, or if they dislike what they’ve read.

Now it’s your turn… is your business accurately represented on the Internet? For Internet marketing and promotion advertising services, visit Palicor Communications online or give us a call at 440-527-0360!

Written by: Carol Palichleb

President and Chief Information Officer,
Palicor Communications

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