creative marketing

Super Bowl Commercials Take Creative Marketing to New Level

There’s no better way to capture the attention of your prospective customers and stand out from your competition than a creative marketing campaign. It’s no wonder why businesses turn to specialty advertising and marketing companies to develop these creative promotions.

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unique niche marketing strategy, affordable cleveland marketing company

Niche Marketing for Small Business

If you’re in a highly competitive market, I have three words of advice for your small business: Identify, Focus, and Communicate. This simple niche marketing strategy is how you’ll survive and prosper amongst the bigger companies that offer the same or similar products or services.

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Cleveland's Best Online Marketing Company

Top Three Benefits of Hiring an Online Marketing Company

If you have a business, you’re naturally going to want to make sure that it’s seen by as many potential customers as possible. For reasons that range from avoiding crowds to saving time and money, people are making the switch to online shopping. By 2015, it’s estimated that eCommerce sales in the U.S. will top

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Branding: What is it? Why is it so important?

Brand development or branding encompasses every single touch point that you and your business have with an existing or prospective customer. It goes well beyond a professional logo design and creative promotional materials. Branding is what you and your employees say, do, and don’t do. Do you keep the promises you make to your customers?

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Internet Marketing

The Power of the Internet: Why Every Company Needs a Web Presence

I’m always surprised when I see that a business has no website – or no web presence at all. Just the other day, I was working on our squeaky clothes dryer. Yep, the mechanic in me had the machine completely disassembled and the broken part in hand. I remembered that the local part store closed

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