September 18th, 2013
A website is one of your most important Internet marketing assets and the first impression consumers have of your business. With 97% of consumers researching local businesses online before making a purchase1, it is vital that your website presents your business as a credible establishment.
Who is managing your online presence?
A decade ago, just having a website put your business ahead regardless of how amateur it was. Today consumer expectations are much higher, and publishing a website is more complex. Like it or not your business is being judged by the quality of your site.
Consider the following:
You walk into two different business establishments with similar product that is priced competitively.
The first establishment has an easily identifiable business name and sign. When you enter, product is organized and neatly presented on shelves and racks. Wall and store fixture colors are coordinated, warm and inviting. There are signs posted with the businesses’ return policy and which credit cards are accepted.
The second establishment has a sign, but the business name is too small to read. You wonder, “Am I at the correct address?” When you enter, product is scattered, and you sense chaos. The wall and store fixture colors clash. You become uncomfortable. You question, “Do I trust this business with my credit card?” and “Will they give me a refund if I return the merchandise?”.
Which one of these establishments are you more likely to do business with?
Your website is your online storefront. It should be carefully planned, neatly organized with warm and inviting colors and optimized graphics.
Here are a few things to keep in mind when redesigning or publishing your website for the first time:
Creating a professional website for your business requires diverse skills that combine marketing, user interface design and web development.
For more information about website design and development and Internet marketing visit our website.
1 According to a recent study conducted by research group BIA/Kelsey
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